PRIVACY POLICY

Last updated: 24th March, 2026

1. Introduction: 

PRIDE TIRES INC is committed to protecting your privacy and complying with Canadian  privacy laws, including the Personal Information Protection and Electronic Documents Act  (PIPEDA). This privacy policy outlines how PRIDE TIRES INC collects, uses, disclose, and  safeguard your personal information. 

       2.    A) Collection of Personal Information: 

   PRIDE TIRES INC may collect: 

    - Personal information such as your name, address, phone number, email. - Order 

      information including your name, billing address, shipping address, credit card 

     details and associated information, email address, phone number. 

   - Account information including your username, password, security questions. - 

     Customer support information including the information you choose to include in 

     communications with us, for example, when sending a message through the 

     Services. 

B) Information PRIDE TIRES INC Collect through Cookies: 

PRIDE TIRES INC also automatically collects certain information about your interaction with  the Services ("Usage Data"). To do this, PRIDE TIRES INC may use cookies, pixels, and similar  technologies ("Cookies"). Usage Data may include information about how you access and  use our Site and your account, including device information, browser information,  information about your network connection, your IP address and other information regarding  your interaction with the Services. 

C) Information obtained from third parties: 

PRIDE TIRES INC may obtain information about you from third parties, including from vendors  and service providers who may collect information on our behalf, such as: 

-    Our payment processors, who collect payment information (e.g., bank account, credit or  debit card information, billing address) to process your payment to fulfill your orders and  provide you with products or services you have requested, to perform our contract with you. 

-    When you visit our Site, open, or click on emails PRIDE TIRES INC send you, or interact with  our Services or advertisements, PRIDE TIRES INC, or third parties PRIDE TIRES INC work  with, may automatically collect certain information using online tracking technologies such  as pixels, PRIDE TIRES INC beacons,            software developer kits, third-party libraries, and  cookies. 

-    Any information PRIDE TIRES INC obtains from third parties will be treated in accordance  with this Privacy Policy. PRIDE TIRES INC is not responsible or liable for the accuracy of the  information provided to us by third parties and is not responsible for any third party's  policies or practices.

3.  Use of your Personal Information: 

PRIDE TIRES INC uses your personal information to operate our website efficiently and provide  you with the services requested, which includes processing your payments, fulfill your orders,  to send notifications to you related to your account, purchases, returns, exchanges, or other  transactions, to create, maintain and otherwise manage your account, to arrange for shipping  and facilitate any returns and exchanges.

PRIDE TIRES INC may use your personal information for marketing and promotional purposes,  such as to send marketing, advertising and promotional communications by email, or text  message for our products and services. 

PRIDE TIRES INC uses your personal information to detect, investigate or act regarding  possible fraudulent, illegal, or malicious activity. If you choose to use the Services and register  an account, you are responsible for keeping your account credentials safe. PRIDE TIRES INC highly recommends that you do not share your username, password, or other access details  with anyone else. If you believe your account has been compromised, please contact us  immediately. 

PRIDE TIRES INC uses your personal information to provide you with customer support and  improve our Services. This is in our legitimate interests to be responsive to you, to provide  effective services to you, and to maintain our business relationship with you. 

In certain circumstances, PRIDE TIRES INC may disclose your personal information to third  parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include: 

- With vendors or other third parties who perform services on our behalf (e.g., IT  management, payment processing, data analytics, customer support, cloud storage,  fulfillment, and shipping). 

- With our affiliates or otherwise within our corporate group, in our legitimate interests to run  a successful business. 

- In connection with a business transaction such as a merger or bankruptcy, to comply with  any applicable legal obligations (including to respond to subpoenas, search warrants and  similar requests), to enforce any applicable terms of service, and to protect or defend the  Services, our rights, and the rights of our users or others.

   4. Consent: 

By providing us with your personal information, you consent to its collection, use, and  disclosure in accordance with this privacy policy. You may withdraw your consent at any time,  subject to legal or contractual restrictions. 

  5.  Security of your personal information:

PRIDE TIRES INC employs technical and administrative measures to protect your personal  information against unauthorized access, disclosure, misuse, or alteration. PRIDE TIRES INC regularly reviews and enhances our security practices to ensure the integrity of your information. Personal information may be used and disclosed for the purposes for which it was collected,  as well as for purposes permitted or required by law. We do not sell or rent personal  information to third parties. 

  6. SMS Privacy Policy & Terms: 

        - Personal Information Collected: We collect personal information such as your name, phone number, email address, account details, and other information you provide through our website.

        - How Personal Information Is Used: Personal information may be used to provide and improve our services, process orders, send account and order notifications, and communicate with you by SMS when you have provided consent.

        - Who Personal Information Is Shared With: Personal information may be shared with service providers who assist us in operating our business. SMS consent is not shared with third parties or affiliates for marketing purposes.

        - Privacy Policy Accessibility: Our Privacy Policy must be easily accessible and prominently displayed on web forms, including through a link near the SMS consent language. As a best practice, a link to the Privacy Policy should also be included in the footer of every page on our website.

        - Messaging Frequency: Messaging frequency may vary.

        - Message & Data Rates: Message and data rates may apply.

        - Opt-Out: To opt out of SMS messages at any time, text STOP.

        - Assistance: For assistance, text HELP or visit www.pridetires.com.

        - Privacy Policy: Visit www.pridetires.com/PrivacyPolicy for our Privacy Policy & for Terms of Service.

  7. Changes to Privacy Policy: 

PRIDE TIRES INC may update this privacy policy occasionally to reflect changes in our  practices or legal requirements. PRIDE TIRES INC encourage you to periodically review this  Statement to be informed of how PRIDE TIRES INC are protecting your information. 

  8. Contact Us: 

If you have any questions, concerns, or requests regarding your privacy or personal  information, please contact us at operations@pridetires.com